Marketing communications of higher education institutions in the Republic of Serbia
In order to face increasing competition on the market and address other new challenges, higher education institutions (HEIs) started to apply new business approaches which led to the development of higher education management and marketing. As efficient marketing communications are necessary for sur...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2015-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2015/0354-34711503166P.pdf |