PERSONALIDADE E BOCA A BOCA: PROPENSÃO AO ENVIO E RECEBIMENTO DE INFORMAÇÕES
This article aims to assess the connection between personality traits and willingness to word of mouth. By means of structural equation modeling, it was found that the sending of information was significantly preceded by amiability, emotional instability, and consciousness. The receiving of informa...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas
2013-10-01
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| Series: | RAE: Revista de Administração de Empresas |
| Subjects: | |
| Online Access: | http://rae.fgv.br/sites/rae.fgv.br/files/artigos/personalidade_e_boca_a_boca_propensao_ao_envio_e_recebimento_de_informacoes.pdf |