The Effect of Social Media Marketing, Word of Mouth, and Effectiveness of Advertising on Brand Awareness and Intention to Buy
The purpose of this research is to analyze the direct effect of social media marketing, word of mouth, and the effectiveness of advertising on brand awareness and its impact on intention to buy, either directly or indirectly. The data source of 50 respondents, obtained from the cu...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Telkom University
2019-08-01
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| Series: | Jurnal Manajemen Indonesia |
| Subjects: | |
| Online Access: | http://journals.telkomuniversity.ac.id/ijm/article/view/2234 |