FEMININE VS. MASCULINE GESTURAL MARKETING. CASE STUDY: THE FRENCH PRESIDENTIAL DEBATE ON MAY 2, 2007
The gestures of presidential candidates can have an important contribution to the shaping of their mediatized image, together with the other components of nonverbal communication as well as together with words. Even more, gestures can have an impact on the evaluation made by a part of the electorate...
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| Format: | Article |
| Language: | English |
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University of Bacău
2015-12-01
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| Series: | Studies and Scientific Researches: Economics Edition |
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| Online Access: | http://sceco.ub.ro/index.php/SCECO/article/view/333 |