Marketing Mix Approaches in Educational Services and Public Administration

Marketing aims at a permanent research that ultimately leads to the anticipation of market reactions. For any public institution in the education system or public administration, to research the market means to know all the factors that relate to the needs / preferences of the trainees / citizens an...

Full description

Bibliographic Details
Main Authors: Geanina Colan, Tincuta Vrabie, Monica Răducan
Format: Article
Language:English
Published: Dunarea de Jos University of Galati 2019-07-01
Series:Risk in Contemporary Economy
Online Access:http://www.rce.feaa.ugal.ro/images/stories/RCE2019/Colan_Vrabie_Raducan.pdf