Drivers of Brand Switching Behavior in Mobile Telecommunications
Brand switching refers to migration of users from one brand to another. Switching is associated with negative consequences such as declining market share and poor profitability. As such, mobile telecommunications user switching has become a critical issue facing mobile service providers. Drawn from...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Athens Institute for Education and Research
2018-01-01
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| Series: | Athens Journal of Mass Media and Communications |
| Subjects: | |
| Online Access: | https://www.athensjournals.gr/media/2018-4-1-1-Grigoriou.pdf |