Public Response to a Social Media Tobacco Prevention Campaign: Content Analysis
BackgroundPrior research suggests that social media–based public health campaigns are often targeted by countercampaigns. ObjectiveUsing reactance theory as the theoretical framework, this research characterizes the nature of public response to tobacco prevention...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
JMIR Publications
2020-12-01
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| Series: | JMIR Public Health and Surveillance |
| Online Access: | http://publichealth.jmir.org/2020/4/e20649/ |