RESEARCH OF SOCIAL AND PSYCHOLOGICAL IMPACT OF BILLBOARD ADVERTISING
The article discloses the impact of billboard advertising on the consumer and describes the way he perceives it. The role of this kind of advertising influence is stressed, as well as its effectiveness among consumers and those who do not consume it. In the result of the experiment performed with th...
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| Format: | Article |
| Language: | Russian |
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Moscow Region State University
2018-11-01
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| Series: | Вестник Московского государственного областного университета. Серия: Психологические науки |
| Online Access: | http://vestnik-mgou.ru/Articles/View/12555 |