How Can Emerging Event Sustainably Develop in The Tourism Industry? From the Perspective of the S-O-R Model on a Two-Year Empirical Study

How Can Emerging Event Sustainably Develop in The Tourism Industry? From the Perspective of the S-O-R Model on a Two-Year Empirical Study

Festivals and events are important activities related to enhancing the image of the destination. Modern festivals are spread all over the world, not only changing the rhythm of daily life but also bringing more development possibilities for the places where these festivals are held. In order to lear...

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Bibliographic Details
Main Authors: Weiling Cheng, Hsientang Tsai, Hsiuhui Chuang, Paohui Lin, Tzuya Ho
Format: Article
Language:English
Published: MDPI AG 2020-12-01
Series:Sustainability
Subjects:
festival
revisit intention
S-O-R model
satisfaction
positive emotions
visiting frequency
Online Access:https://www.mdpi.com/2071-1050/12/23/10075

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