Looking at Innovation through CCT Glasses: Consumer Culture Theory and Google Glass Innovation

Looking at Innovation through CCT Glasses: Consumer Culture Theory and Google Glass Innovation

Today innovation can be so radical and futuristic that common models of innovation diffusion might not be enough. The success of an innovation relies on the functional features of the new product, but also on how consumers shape the meaning of that innovation. Consumer Culture Theory (CCT) can help...

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Bibliographic Details
Main Author: Stefano Pace
Format: Article
Language:English
Published: Universidade do Porto, Faculdade de Engenharia (FEUP) 2013-09-01
Series:Journal of Innovation Management
Subjects:
consumer culture theory
innovation
consumer behaviour
google glass
Online Access:https://journalsojs3.fe.up.pt/index.php/jim/article/view/219
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spelling doaj-f8b11e9333d0418a8b69799a2ca611e62020-11-24T21:53:22ZengUniversidade do Porto, Faculdade de Engenharia (FEUP)Journal of Innovation Management2183-06062013-09-0111385410.24840/2183-0606_001.001_0005219Looking at Innovation through CCT Glasses: Consumer Culture Theory and Google Glass InnovationStefano Pace0Kedge Business School - Euromed ManagementToday innovation can be so radical and futuristic that common models of innovation diffusion might not be enough. The success of an innovation relies on the functional features of the new product, but also on how consumers shape the meaning of that innovation. Consumer Culture Theory (CCT) can help managers by focusing on the cultural determinants of consumer behaviour. The work provides a preliminary analysis of how consumers elaborate the cultural platform that will determine the degree of success of the upcoming innovation Google Glass.https://journalsojs3.fe.up.pt/index.php/jim/article/view/219consumer culture theoryinnovationconsumer behaviourgoogle glass
collection DOAJ
language English
format Article
sources DOAJ
author Stefano Pace
spellingShingle Stefano Pace
Looking at Innovation through CCT Glasses: Consumer Culture Theory and Google Glass Innovation
Journal of Innovation Management
consumer culture theory
innovation
consumer behaviour
google glass
author_facet Stefano Pace
author_sort Stefano Pace
title Looking at Innovation through CCT Glasses: Consumer Culture Theory and Google Glass Innovation
title_short Looking at Innovation through CCT Glasses: Consumer Culture Theory and Google Glass Innovation
title_full Looking at Innovation through CCT Glasses: Consumer Culture Theory and Google Glass Innovation
title_fullStr Looking at Innovation through CCT Glasses: Consumer Culture Theory and Google Glass Innovation
title_full_unstemmed Looking at Innovation through CCT Glasses: Consumer Culture Theory and Google Glass Innovation
title_sort looking at innovation through cct glasses: consumer culture theory and google glass innovation
publisher Universidade do Porto, Faculdade de Engenharia (FEUP)
series Journal of Innovation Management
issn 2183-0606
publishDate 2013-09-01
description Today innovation can be so radical and futuristic that common models of innovation diffusion might not be enough. The success of an innovation relies on the functional features of the new product, but also on how consumers shape the meaning of that innovation. Consumer Culture Theory (CCT) can help managers by focusing on the cultural determinants of consumer behaviour. The work provides a preliminary analysis of how consumers elaborate the cultural platform that will determine the degree of success of the upcoming innovation Google Glass.
topic consumer culture theory
innovation
consumer behaviour
google glass
url https://journalsojs3.fe.up.pt/index.php/jim/article/view/219
work_keys_str_mv AT stefanopace lookingatinnovationthroughcctglassesconsumerculturetheoryandgoogleglassinnovation
_version_ 1725872745619652608

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