Looking at Innovation through CCT Glasses: Consumer Culture Theory and Google Glass Innovation
Today innovation can be so radical and futuristic that common models of innovation diffusion might not be enough. The success of an innovation relies on the functional features of the new product, but also on how consumers shape the meaning of that innovation. Consumer Culture Theory (CCT) can help...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidade do Porto, Faculdade de Engenharia (FEUP)
2013-09-01
|
| Series: | Journal of Innovation Management |
| Subjects: | |
| Online Access: | https://journalsojs3.fe.up.pt/index.php/jim/article/view/219 |