Marketing Consumer Durables in Indian Rural Market
Indian rural market has always been complex to forecast and consists of special uniqueness. The concept of rural market in India is still in the evolving stage. This sector poses a variety of challenges. However, many companies were successful in entering the Indian rural market. They proved with pr...
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| Format: | Article |
| Language: | English |
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Srusti Academy of Management
2013-12-01
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| Series: | Srusti Management Review |
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| Online Access: | http://www.srustimanagementreview.ac.in/paperfile/1838464001_Marketing%20Consumer%20Durables%20in%20Indian%20Rural%20Market-Satish%20Kumar%20Mohanty-Vol.%20-%20VI%20%20%20Issue%20II%20%20%20July%20-%20Dec%202013.pdf |