The role of a large competitor’s entry and level of innovativeness in consumer adoption of new products: A comparison between market uncertainty and technological uncertainty
Purpose - This paper aims to examine the role of a large competitor’s entry and level of innovativeness in consumer adoption of new products. Design/methodology/approach - This paper is based on a comparison between market uncertainty and technological uncertainty. This paper henceforth defines and...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2017-01-01
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| Series: | Asia Pacific Journal of Innovation and Entrepreneurship |
| Subjects: | |
| Online Access: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/APJIE-12-2016-004 |