Marketing approach to the management of the relationship between customer and supplier in the market of engineering
Article is devoted to the development of models of marketing management relationship between customer and supplier in the market of engineering, which is based on the authors' proposal complex relationship marketing - Model 6C-6P. Author presents an algorithm for identifying consumer research t...
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| Format: | Article |
| Language: | Russian |
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Международный центр научно-исследовательских проектов
2011-02-01
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| Series: | Sovremennye Tehnologii Upravleniâ |
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| Online Access: | http://sovman.ru/en/article/0201/ |