Marketing approach to the management of the relationship between customer and supplier in the market of engineering

Marketing approach to the management of the relationship between customer and supplier in the market of engineering

Article is devoted to the development of models of marketing management relationship between customer and supplier in the market of engineering, which is based on the authors' proposal complex relationship marketing - Model 6C-6P. Author presents an algorithm for identifying consumer research t...

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Bibliographic Details
Main Author: Babenkova Anna V.
Format: Article
Language:Russian
Published: Международный центр научно-исследовательских проектов 2011-02-01
Series: Sovremennye Tehnologii Upravleniâ
Subjects:
Intercompany relationships
relationship marketing
relationship marketing mix
marketing consumer relationship management provider
the industrial market
b2b
market engineering
quality of relationships
the algorithm of consumer research
customer satisfaction relationship
customer satisfaction assessment methodology.
Online Access:http://sovman.ru/en/article/0201/

Internet

http://sovman.ru/en/article/0201/

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