A relook at the motor vehicle buyer after the purchase: dissonance arousal
This study, based on Leon Festingers (1957) theory of cognitive dissonance, evaluates the relative power of various dissonance arousal factors, the impact of price and the psychological conditions necessary for dissonance arousal, for example, effort exerted. The empirical analysis was undertaken on...
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| Format: | Article |
| Language: | English |
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AOSIS
2000-06-01
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| Series: | SA Journal of Industrial Psychology |
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| Online Access: | https://sajip.co.za/index.php/sajip/article/view/720 |