International Marketing Strategies and the relationship with the export performance and export marketing orientation
This work aims to identify the relationship between marketing strategies of exporting Taquari Valley firms with the export performance and export market orientation. To achieve the goal sought proposed is the development of theoretical benchmark, made up items strategies for international marketing,...
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| Format: | Article |
| Language: | English |
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Escola Superior de Propaganda e Marketing - ESPM
2010-04-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/88 |