An Empirical Study on the Impact of Online Travel Consumers' Brand Loyalty: The Mediating Effect of Flow Experience
In recent years, virtual reality (VR) technology has developed vigorously, and how to make good use of virtual reality technology to create virtual tourism has become an important topic for tourism ecommerce. Previous studies have shown that creating a good online experience for consumers is an effe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2021-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/29/e3sconf_eem2021_03043.pdf |