Financial management and financial marketing

Financial management is one of the essential human activities of the modern world. As such, financial management is usually defined as a process of developing financial conditions for efficiently achieving selected financial goals. Then, each financial manager has the same goal: making a profit; thi...

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Bibliographic Details
Main Author: Vladušić Ljubiša
Format: Article
Language:English
Published: University of Novi Sad - Faculty of Economics, Subotica 2014-01-01
Series:Anali Ekonomskog fakulteta u Subotici
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2014/0350-21201431149V.pdf