Effect of virtual store website features on store brand equity (Case Study: Digikala)
In an online environment, the use of intangible assets such as brand equity, is one of the ways to create and maintain superiority. The purpose of the present study is to investigate the factors affecting the brand equity of Digikala as one of the online suppliers of goods. The research method is de...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2018-08-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_60889_b625263ec13f3dffe7cb8c5487134f9a.pdf |