Building Customer Citizenship Behavior from Relationship Quality and Perceived Value Perspective in Online Transportation Service

Building Customer Citizenship Behavior from Relationship Quality and Perceived Value Perspective in Online Transportation Service

Recently, Customer Citizenship behavior (CCB) become research focus in marketing. But, not many research focus on the antecedent of this variable from marketing behavior perspective. The research objective is to examine the effect of Relationship Quality and Perceived Value on CCB in online transpor...

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Bibliographic Details
Main Authors: Tatik Suryani, Indra Listyarti
Format: Article
Language:English
Published: Institut Teknologi Sepuluh Nopember Surabaya 2020-08-01
Series:Jurnal Sosial Humaniora
Subjects:
customer citizenship behavior (ccb)
relationship quality
perceived value
customer satisfaction
Online Access:http://iptek.its.ac.id/index.php/jsh/article/view/6789/4943

Internet

http://iptek.its.ac.id/index.php/jsh/article/view/6789/4943

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