From pay-TV to video-on-demand. An analysis of the first season of Movistar+’s strat-egy of original fiction production

The article analyzes the first season of the original fiction strategy by the pay-TV platform Movistar+. Alt-hough it was announced at the end of 2014, its first series was not released until September 2017, which was followed by seven more series until June 2018. The research is based on a double h...

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Bibliographic Details
Main Author: Concepción CASCAJOSA VIRINO
Format: Article
Language:English
Published: Ediciones Universidad de Salamanca 2018-12-01
Series:Fonseca: Journal of Communication
Subjects:
Online Access:http://revistas.usal.es/index.php/2172-9077/article/view/19545