TECHNOLOGICAL INNOVATION IN PROJECTS OF NEW PRODUCT DEVELOPMENT: AN EXPLORATORY STUDY ON RELATIONSHIP MANAGEMENT INTEGRATION AMONG UNITS OF A MULTINATIONAL COMPANY
Although the topic of integration in product development is widely debated in the literature, there are few studies that address the participation by subsidiaries of multinational and R & D centers around the world in development projects of new products. Focusing on the perception of the Brazil...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universidade Nove de Julho
2012-04-01
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| Series: | Revista de Gestão e Projetos |
| Subjects: | |
| Online Access: | http://revistagep.org/ojs/index.php/gep/article/view/55 |