Menelusuri Pemetaan Pemasaran Kontekstual

Marketing, a context which is the core of what was conveyed in the Contextual Marketing Communication book. In industry and business in this era, it had faced the colors of culture and environment and even face a revolution like a massive change from digital. Various marketing strategies are initiat...

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Bibliographic Details
Main Author: Narita Putri Purtiwi
Format: Article
Language:English
Published: Faculty of Communications Science, Dr Soetomo University 2018-11-01
Series:Jurnal Studi Komunikasi
Subjects:
Online Access:https://ejournal.unitomo.ac.id/index.php/jsk/article/view/1147