“Life Savers”: Technology and White Masculinities in Twitter-Based Superhero Film Promotion
Drawing from social media studies and the literature on American economic decline and conceptualizations of gender and sexuality, this article asks how Twitter’s medium-specific features can be understood through an examination of its representational qualities in the context of the promotion of two...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2018-06-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/2056305118782677 |