Sustainable Cultural Events Based on Marketing Segmentation: The Case of Faro Capital of Culture

Sustainable Cultural Events Based on Marketing Segmentation: The Case of Faro Capital of Culture

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The city of Faro was designated by the Portuguese government as the 2005 National Capital of Culture. The Faro 2005 National Capital of Culture took place between May and December in several cities of the Algarve region, with most events occurring in Faro. The programme consisted of 185 different pe...

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Bibliographic Details
Main Authors: Patricia Oom do Valle, Júlio Mendes, Manuela Guerreiro
Format: Article
Language:English
Published: Instituto de Investigación Social y Turismo 2010-04-01
Series:PASOS Revista de Turismo y Patrimonio Cultural
Subjects:
Cultural events
Promotion
Management
Segmentation
Cluster analysis
Online Access:http://www.pasosonline.org/Publicados/8310special/PS0310_09.pdf

Internet

http://www.pasosonline.org/Publicados/8310special/PS0310_09.pdf

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