Analysis of the development of the «Customer» perspective of a balanced scorecard in the works of scientists

The analysis of the research topic of the perspective of the balanced scorecard, which is responsible for relations with customers, is structured on such issues as the name of such a perspective, its strategic objectives, indicators, strategic initiatives, appropriate information management support...

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Bibliographic Details
Main Authors: K.V. Shymanska, T.O. Zavalii
Format: Article
Language:English
Published: Zhytomyr Polytechnic State University 2020-12-01
Series:Економіка, управління та адміністрування
Subjects:
bsc
Online Access:http://ema.ztu.edu.ua/article/view/221913/222080