Competitive strategy formulation based on the fields and weapons of competition model Proceso de formulación de la estrategia competitiva por el modelo de campos y armas de la competición Processo de formulação da estratégia competitiva pelo modelo de campos e armas da competição
The Fields and Weapons of Competition is a model of Competitiveness Theory which is scientifically validated because it is qualitative and quantitative and thereby presents some advantages compared to models of Porter, RBV and Balanced Scorecard. It started simply by separating only those subjects o...
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| Format: | Article |
| Language: | Portuguese |
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Emerald Publishing
2010-09-01
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| Series: | REGE Revista de Gestão |
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| Online Access: | http://www.revistas.usp.br/rege/article/view/36710 |