Integrated Marketing and Customers’ Decision Saving Funds in Islamic Banks
Indonesia has a good market potential for Islamic banking business development. However, the market share of Islamic banks is still far behind the conventional ones. Over 5 years, Islamic marketing mix has been integrated with the contemporary marketing mix. This article prudently examines the decis...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IAIN Surakarta
2019-01-01
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| Series: | Shirkah Journal of Economics and Business |
| Online Access: | http://shirkah.or.id/new-ojs/index.php/home/article/view/216 |