Brand identity management and corporate social responsibility: an analysis from employees’ perspective in the banking sector

Brand identity management and corporate social responsibility: an analysis from employees’ perspective in the banking sector

Brand identity management and corporate social responsibility have increased importance in both managerial practice and academic research. However, only a small number of studies have examined how these strategic tools influence employees’ attitudes and behaviours. The aim of this paper is, therefor...

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Bibliographic Details
Main Authors: Rafael Bravo, Isabel Buil, Leslie de Chernatony, Eva Martínez
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2017-04-01
Series:Journal of Business Economics and Management
Subjects:
brand identity management
corporate social responsibility
perceived external prestige
organisational commitment
employees
banking sector
Online Access:https://journals.vgtu.lt/index.php/JBEM/article/view/1171

Internet

https://journals.vgtu.lt/index.php/JBEM/article/view/1171

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