Factors Influencing Social Media Users’ Continued Intent to Donate
Social media donation is an emerging sustainable business model. Donation in the context of social media can often bring benefits to content creators and social media platforms, as well as realizing their sustainable development. Based on attachment theory, customer loyalty theory, and interaction r...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2020-01-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/12/3/879 |