Relationships Marketing, as a New Direction of a Marketing Theory
The interest in relationships marketing has grown in recent years and is now beginning to take center stage in marketing thought and research. Relationships marketing covers the whole spectrum of marketing’s sub-disciplines and also integrates concepts and theoretical paradigms from several social...
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| Format: | Article |
| Language: | English |
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Vilnius University Press
1999-12-01
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| Series: | Ekonomika |
| Online Access: | https://www.journals.vu.lt/ekonomika/article/view/16604 |