Social Exclusion and Green Consumption: A Costly Signaling Approach
This article is dedicated to examine the impact of social exclusion (i.e., being rejected, isolated, excluded or ignored by other individuals or groups in society) on consumers’ intention of green consumption. Based on Costly Signaling Theory, three experiments have been conducted to explore one mai...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2020-11-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2020.535489/full |