Advertising and New Narrative: Linearity to Transmediality

Our environment has changed. We live in a real and virtual society, where new Information and Communications Technology (ICT) offers us various possibilities of information generation and transmission, getting through geographical and cultural barriers and crossing the world in record time. The digi...

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Bibliographic Details
Main Authors: Marisa Avogadro-Thomé, Sergio Ricardo Quiroga
Format: Article
Language:English
Published: Universidad de Lima 2016-07-01
Series:Contratexto
Subjects:
Online Access:https://revistas.ulima.edu.pe/index.php/contratexto/article/view/651