PENGARUH GAYA HIDUP DAN SIKAP ETNOSENTRISME TERHADAP NIAT BELI KONSUMEN
This study aims to describe the effect of lifestyle experiencers, lifestyle traditionalist, and ethnocentrism consumer attitudes towards consumer purchase intentions in Bali Alus products. Denpasar selected as the location of this study population used is the people who live in the city of Denpasar,...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2016-08-01
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| Series: | E-Jurnal Manajemen |
| Subjects: | |
| Online Access: | https://ojs.unud.ac.id/index.php/Manajemen/article/view/22606 |