MORAL ANALYSIS OF THE PRODUCTS' ‒ BASIC MORAL QUESTIONS

The ethical acceptability of most products produced and marketed by a company is beyond any doubt. However, the pressure of competitors, pursuit of profits and attempt to achieve better business performances are the main reasons for companies to evade ethical guidelines in production, marketing and...

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Bibliographic Details
Main Authors: Бранко Баљ, PhD, Раденко Марић, M.Sc.
Format: Article
Language:English
Published: University of Banja Luka, Faculty of Economics 2009-12-01
Series:Acta Economica
Subjects:
Online Access:http://ae.ef.unibl.org/index.php/AE/article/view/204