THE EUROPEAN ENTREPRENEURIAL ENVIRONMENT REFLECTED IN ROMANIA’S MASS-MEDIA, AN ANALYTICAL PERSPECTIVE

Purpose statement - The purpose of this paper is to examine the media’s influence on public perception of the European entrepreneurial environment, with specific reference to business performances as they are presented on Romanian economic journals, in 2010. Design/Methodology/Approach - The nature...

Full description

Bibliographic Details
Main Author: rina Anisoara TRIFAN (LICA)
Format: Article
Language:English
Published: Romanian Foundation for Business Intelligence 2012-05-01
Series:Cross-Cultural Management Journal
Subjects:
Online Access: http://seaopenresearch.eu/Journals/articles/CMJ2012_I1_2.pdf