The concept and measurement of consumer value: agreements and disagreements

The concept and measurement of consumer value: agreements and disagreements

Studying the value concept turns out to be necessary and useful in Marketing because it is academically endemic and professionally relevant. However, despite decades of research, authors denounce a certain vicious circle of conceptual and methodological difficulties in Value research. This work revi...

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Bibliographic Details
Main Authors: Martina G. Gallarza, Irene Gil Saura, Francisco Arteaga Moreno
Format: Article
Language:English
Published: Universidad del País Vasco (UPV/EHU) 2020-01-01
Series:Management Letters/Cuadernos de Gestión
Subjects:
value concept and measurement of value
agreements and controversies
direct and indirect effects
satisfaction
loyalty
concepto y medición del valor
acuerdos y controversias
efectos directos e indirectos
satisfacción
lealtad
Online Access:http://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2020&vol=20&num=1&o=3

Internet

http://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2020&vol=20&num=1&o=3

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