INFLUENCE OF PACKAGING ON TASTE PERCEPTION
Starting with the role of packaging in the marketing mix, this paper aims to demonstrate to what extent the packaging influences consumer perception of taste. Thus, a marketing experiment was conducted which included two consecutive assessments of samples of chocolat...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Transilvania University Press
2018-06-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
| Subjects: | |
| Online Access: | http://webbut.unitbv.ro/Bulletin/Series%20V/2018/BULETIN%20I%20PDF/08_TECAU.pdf |