A strategic cooperative game-theoretic model for market segmentation with application to banking in emerging economies
Market segmentation is essential to target efficaciously core-segment customers and to obtain a competitive advantage. Firms when confronted by the range of market segments, have difficulty in deciding the core-segment customers who are the most probable purchasers of their product and services. We...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2012-10-01
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| Series: | Technological and Economic Development of Economy |
| Subjects: | |
| Online Access: | http://www.bjrbe.vgtu.lt/index.php/TEDE/article/view/4701 |