The impact of the broadcasting of sports events on the image and awareness of host cities abroad
The most frequently-mentioned benefit of sports events for a host city is the improved image and awareness in other countries, as a result of the broadcasting of the matches. However not much empirical research has yet been done measuring this impact of a sports event. This paper investigates the re...
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| Format: | Article |
| Language: | English |
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Société Royale Belge de Géographie and the Belgian National Committee of Geography
2009-06-01
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| Series: | Belgeo |
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| Online Access: | http://journals.openedition.org/belgeo/10255 |