THE ASSIMILATION OF MARKETING CONCEPT BY RETAIL COMPANIES IN ROMANIA
The present evolution on consumption goods market generates serious andcomplex issues to retail companies. Under the circumstances of seriouscompetition, retail companies in Romania confront themselves with the needof finding solutions to different aspects regarding integration on the market,identif...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2009-01-01
|
| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/2009/8_Balasescu_FFF.pdf |