Measuring Service Quality of Rural Accommodations

The aim of this study is to examine the most important service quality factors for rural accommodations in rural tourism villages in South Korea by simultaneously utilizing Importance–Performance analysis (IPA) and gap analysis. The tabulated results were presented in a two-dimensional grid t showin...

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Bibliographic Details
Main Authors: Hyunsuk Choi, Saehya Ann, Kwang-Woo Lee, Duk-Byeong Park
Format: Article
Language:English
Published: MDPI AG 2018-02-01
Series:Sustainability
Subjects:
IPA
Online Access:http://www.mdpi.com/2071-1050/10/2/443