The Adoption of Residents of The City Brand: A Case Study of Casablanca City
Like private organizations, territories have become concerned about their image and their competitiveness. Thus, to improve their attractiveness, cities have invested to enhance their image and create brands to differentiate them from other cities. A territory cannot have a good image if the residen...
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| Format: | Article |
| Language: | English |
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Sprint Investify
2019-11-01
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| Series: | Expert Journal of Marketing |
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| Online Access: | http://marketing.expertjournals.com/23446773-711/ |