Methodological Approaches to the Integrated Evaluation of Brand Strength Based on the System of Indicators and Modeling of Generalized Results of the Consumer Survey

The article presents in detail the methodological approaches to calculating the integrated assessment of brand strength, as well as the results of testing the system of indicators and the mathematical model on the example of a comprehensive assessment of the power of the regional brand “The real Vol...

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Bibliographic Details
Main Author:	O. A. Shikhova
Format:	Article
Language:	Russian
Published:	Plekhanov Russian University of Economics 2021-05-01
Series:	Statistika i Èkonomika
Subjects:	brand brand strength integrated assessment indicators’ system mathematical model consumer survey expert evaluation matrix of indicators
Online Access:	https://statecon.rea.ru/jour/article/view/1534

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