Methodological Approaches to the Integrated Evaluation of Brand Strength Based on the System of Indicators and Modeling of Generalized Results of the Consumer Survey
The article presents in detail the methodological approaches to calculating the integrated assessment of brand strength, as well as the results of testing the system of indicators and the mathematical model on the example of a comprehensive assessment of the power of the regional brand “The real Vol...
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| Format: | Article |
| Language: | Russian |
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Plekhanov Russian University of Economics
2021-05-01
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| Series: | Statistika i Èkonomika |
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| Online Access: | https://statecon.rea.ru/jour/article/view/1534 |