The effect of intangible service quality on retailing during the COVID-19 pandemic in Saudi Arabia
The purpose of this study is to investigate how online to offline service quality influences the customer’s perceived risk and trust towards the retailer and how these factors impact customer satisfaction and intention to revisit. The present study incorporates intangible service quality of...
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| Format: | Article |
| Language: | English |
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Growing Science
2021-01-01
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| Series: | Management Science Letters |
| Online Access: | http://www.growingscience.com/msl/Vol11/msl_2021_57.pdf |