Meta-Analysis in Marketing
Meta-analysis is a method that seeks to aggregate, integrate, and adjust results from previous studies, while considering the different conditions in which the original studies were investigated. The expected benefit is demonstration of the association between one or more variables, and generation o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Nove de Julho
2014-05-01
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| Series: | REMark: Revista Brasileira de Marketing |
| Subjects: | |
| Online Access: | http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2681 |