Enlightened advertising: A role for dental marketing in enhancing dental literacy
This commentary discusses the importance of accuracy in toothpaste advertising and explores ways in which ensuring such accuracy could help to address the present need for improved dental literacy among the general public.
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| Format: | Article |
| Language: | English |
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Wolters Kluwer Medknow Publications
2015-01-01
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| Series: | Dental Hypotheses |
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| Online Access: | http://www.dentalhypotheses.com/article.asp?issn=2155-8213;year=2015;volume=6;issue=3;spage=123;epage=125;aulast=Bradford |
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Article |
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doaj-f44e5d94aa484232a19706f6677f31fb2020-11-24T21:27:01ZengWolters Kluwer Medknow PublicationsDental Hypotheses2155-82132015-01-016312312510.4103/2155-8213.163818Enlightened advertising: A role for dental marketing in enhancing dental literacyCarolyn BradfordThis commentary discusses the importance of accuracy in toothpaste advertising and explores ways in which ensuring such accuracy could help to address the present need for improved dental literacy among the general public.http://www.dentalhypotheses.com/article.asp?issn=2155-8213;year=2015;volume=6;issue=3;spage=123;epage=125;aulast=BradfordAdvertisingdental literacytoothpaste |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Carolyn Bradford |
| spellingShingle |
Carolyn Bradford Enlightened advertising: A role for dental marketing in enhancing dental literacy Dental Hypotheses Advertising dental literacy toothpaste |
| author_facet |
Carolyn Bradford |
| author_sort |
Carolyn Bradford |
| title |
Enlightened advertising: A role for dental marketing in enhancing dental literacy |
| title_short |
Enlightened advertising: A role for dental marketing in enhancing dental literacy |
| title_full |
Enlightened advertising: A role for dental marketing in enhancing dental literacy |
| title_fullStr |
Enlightened advertising: A role for dental marketing in enhancing dental literacy |
| title_full_unstemmed |
Enlightened advertising: A role for dental marketing in enhancing dental literacy |
| title_sort |
enlightened advertising: a role for dental marketing in enhancing dental literacy |
| publisher |
Wolters Kluwer Medknow Publications |
| series |
Dental Hypotheses |
| issn |
2155-8213 |
| publishDate |
2015-01-01 |
| description |
This commentary discusses the importance of accuracy in toothpaste advertising and explores ways in which ensuring such accuracy could help to address the present need for improved dental literacy among the general public. |
| topic |
Advertising dental literacy toothpaste |
| url |
http://www.dentalhypotheses.com/article.asp?issn=2155-8213;year=2015;volume=6;issue=3;spage=123;epage=125;aulast=Bradford |
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AT carolynbradford enlightenedadvertisingarolefordentalmarketinginenhancingdentalliteracy |
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