Enlightened advertising: A role for dental marketing in enhancing dental literacy
This commentary discusses the importance of accuracy in toothpaste advertising and explores ways in which ensuring such accuracy could help to address the present need for improved dental literacy among the general public.
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| Format: | Article |
| Language: | English |
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Wolters Kluwer Medknow Publications
2015-01-01
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| Series: | Dental Hypotheses |
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| Online Access: | http://www.dentalhypotheses.com/article.asp?issn=2155-8213;year=2015;volume=6;issue=3;spage=123;epage=125;aulast=Bradford |